Clear labels, responsible sponsorships, and reader privacy.
Why we show ads
Sponsors help support TUIO's magazines, tools and apps and keep free features available. We keep ads few, clearly labeled, and out of the way of what you came for.
How ads look
Every ad carries the label "Sponsored" and the line "Presented by [advertiser]". Ads TUIO runs for its own products carry the label "From TUIO". An ad never looks like a story, a tool result, or a message from TUIO. There are no pop-ups, no ads that move or play sound, no ads between a tool's inputs and its answer, and no ads on account, sign-in, or policy pages.
What we do not accept
We do not run ads for tobacco, vaping, weapons, gambling, adult content, payday loans, cryptocurrency offerings, multi-level marketing, political campaigns, or anything misleading. Ads in health, finance, alcohol, dating, religion, and politics are reviewed by a person before they run and may be declined.
How ads are chosen
Ads are matched to the site, the section, the page topic, the device, and a rough location from the network connection. Members who turn on personalized ads in My TUIO can also be matched by the interests they chose. We never target by health, religion, politics, sexual orientation, race or ethnicity, or personal finances, and we never place ads on children's content or target anyone under 18.
Frequency and privacy
A random first-party visitor ID in a cookie named tuio_adv limits how often you see the same ad. It is never shared or sold. If your browser sends a Global Privacy Control signal, or you choose "Do Not Sell or Share" or turn off advertising cookies in Cookie settings, no visitor ID is stored and ads are matched to the page only. See the Privacy policy and the Cookie policy for details.
Advertiser terms
Advertisers buy sponsorships for a set period or impressions at a CPM rate, and are billed by TUIO through My TUIO's billing. Every creative is approved by TUIO before it runs. TUIO can pause or end a campaign that breaks this policy. Campaign purchases are non-returnable, non-transferable and non-refundable, except where applicable law requires otherwise. Delivery reports come from TUIO's own counts: an impression is counted once per page view after at least half the ad has been visible for one second, and a click once per page view. Advertisers do not receive any reader data.
Questions
Questions about advertising? Contact TUIO support through My TUIO, or email Hello@withTU.IO. To tell us about a campaign, use create.withtu.io/ads.